Target Audience - Johan De Wouters D'oplinter

Target Audience -

Our target audience for 'Our Childhoods Shaped By Tradition' are young adults (ages from 18-30) who have an interest in searching through lost childhood family traditions and experiences.

Why?

1. We decide to choose this demographic as our primary audience as adults in this age category are usually at a period in life, reflecting on the experiences that shaped and moulded the person they are today. In addition to this, young adults are generally more tapped in with their own digital media presence and are more tech savy. 

2. This age group have been born into a life of digital media and the era of the internet, which means that they would be much more comfortable searching through a digital webapp rather than a physical piece of media.

3. There has been a trend in the past decade of younger generations taking an interest in connecting with their own roots and childhood, which makes the webapp serve as a perfect source to record these stories on.

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