Research - Wireframes and visual styles - Sofiia Kasimova
“Our Childhoods Shaped By Culture”: wireframes and visual styles
What I worked on
As the UI designer on team JAYS, I turned our research into screens for the project. The designs draw on research from the whole team, with the visual direction mainly based on Arianna’s design work.
The idea
A digital scrapbook of childhood memories. People share a photo and a short story about growing up in their culture, and visitors can browse the stories like pages in a family album.
Step 1: Wireframes
I started with low-fidelity desktop wireframes at 1440 × 900. That let me focus on the layout before thinking about colours or decoration. I made seven screens:
- Cover: the album’s front page, with an “Open the album” button.
- Contents: browse stories by era, such as the 1990s or 2010s, or by category, like food, celebrations, games, family traditions, and cartoons.
- Scrapbook spread: the main screen, with a taped photo on one side and the story on the other. Arrows let you turn the pages.
- Single story: a larger view of one story, with an audio player and transcript.
- Add your story: a form for uploading a photo and answering a few questions about childhood.
- About: an introduction to the project and the people behind it.
- Your page has been added: a thank-you screen showing a preview of the new page.
I added notes under each screen to explain how it works. For example, clicking the photo opens the full story, while the arrows turn the pages with a short animation.
A few choices I made along the way:
- I used a handwritten font for headings, but kept the story text in a clear, easy-to-read font.
- I included a Reduce motion option so people can turn off the page-turning animation.
- Every voice recording has a transcript, so the stories are still accessible without sound.
Step 2: Exploring visual styles
Once the layouts were in place, I explored three different visual styles. For each one, I created a style tile with colours and fonts, along with a cover and scrapbook spread.
- A — Old family album: warm beige and brown, paper textures, and taped photos. It feels calm and nostalgic.
- B — 90s Kodak scrapbook: a teal background, cream pages, red and yellow accents, and paper clips. It feels brighter and more playful.
- C — School notebook: lined paper, a pushpin, and blue and red details inspired by school pens. It feels like a child’s diary.
Old family album
90s Kodak scrapbook
School notebook
I also gathered decorative details like tape, clips, stickers, and handwritten fonts to help make the album feel personal.
What I learned
- Starting with wireframes saved time because I could settle the layout before working on the visual style.
- The same layout can feel completely different depending on the design. One version feels like a family album; another feels like a teenage scrapbook.
- Decoration works best around the edges. Keeping the stories clear and readable matters most.
What comes next
We’ll choose a direction as a team. Then I’ll design the remaining screens in that style and test them with users.


















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